Cookie Policy

1. Introduction

This Cookie Policy explains how Pop by iKvala ("we," "us," "our") uses cookies and similar tracking technologies on our website pop.ikvala.com and our Service.

This Cookie Policy should be read together with our Privacy Policy and Terms and Conditions.

By using our website and Service, you consent to the use of cookies in accordance with this Cookie Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

2.1 How Cookies Work

• When you visit our website, cookies are sent to your browser
• Your browser stores the cookie on your device
• The cookie is sent back to our website on subsequent visits
• This allows us to recognize your device and remember your preferences

2.2 Cookie Duration

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period or until you delete them

2.3 Similar Technologies

We also use similar tracking technologies including:

• Web Beacons (Pixels): Small graphic images that track user behavior
• Local Storage: Data stored locally in your browser
• JavaScript: Code that runs in your browser to enhance functionality

3. Types of Cookies We Use

We use the following categories of cookies on our website:

3.1 Essential Cookies

These cookies are strictly necessary for the operation of our Service. They enable you to:

• Log into your account
• Navigate the dashboard
• Use secure areas of the website
• Complete transactions
• Maintain security and prevent fraud

Important: These cookies cannot be disabled as they are essential for the Service to function. Disabling them will prevent you from using our Service.

3.2 Functional Cookies

These cookies enhance your experience by remembering:

• Your login details (if you choose "Remember Me")
• Your language preference
• Your dashboard layout preferences
• Settings you've customized
• Forms you've partially completed

3.3 Analytics Cookies

We use analytics cookies to collect information about how you use our website, including:

• Pages you visit
• Time spent on each page
• Links you click
• Error messages you encounter
• Device and browser information

This information is aggregated and anonymous. We use it to improve our Service and user experience.

3.4 Marketing Cookies

These cookies are used to:

• Deliver relevant advertisements
• Track the effectiveness of marketing campaigns
• Limit the number of times you see an advertisement
• Measure conversion rates
• Personalize marketing content

4. How We Use Cookies

4.1 Authentication and Security

• Verify your identity when you log in
• Keep your session secure
• Prevent unauthorized access to your account
• Detect and prevent fraudulent activity

4.2 Preferences and Settings

• Remember your language choice
• Store your dashboard preferences
• Retain your form inputs
• Save your customization settings

4.3 Analytics and Performance

• Understand how users interact with our Service
• Identify popular features and pages
• Detect and diagnose technical issues
• Measure the effectiveness of our features
• Improve website performance and user experience

4.4 Marketing and Advertising

• Show you relevant advertisements
• Measure the success of our advertising campaigns
• Prevent you from seeing the same ad repeatedly
• Track conversions from advertisements

5. Third-Party Cookies

We use services from third-party companies that may set cookies on your device when you visit our website. We do not control these third-party cookies.

5.1 Third-Party Services We Use

Google Analytics

• Purpose: Website analytics and performance tracking
• Cookies: _ga, _gid, _gat
• Duration: Up to 2 years
• Privacy Policy: Google Privacy Policy
• Opt-Out: Google Analytics Opt-out Browser Add-on

Google Ads / Tag Manager

• Purpose: Advertising and conversion tracking
• Cookies: IDE, test_cookie, DSID
• Duration: Up to 2 years
• Privacy Policy: Google Privacy Policy

Facebook Pixel

• Purpose: Social media advertising and tracking
• Cookies: _fbp, fr
• Duration: Up to 90 days
• Privacy Policy: Facebook Privacy Policy

Payment Processors (Razorpay, Stripe)

• Purpose: Secure payment processing
• Duration: Session
• Privacy Policy: See respective payment processor's privacy policy

5.2 Third-Party Privacy Policies

Each third-party service has its own privacy policy and cookie policy. We recommend reviewing these policies to understand how your data is used:

• Google Privacy Policy
• Facebook Privacy Policy
• Razorpay Privacy Policy
• Stripe Privacy Policy

6. Managing Cookie Preferences

You have several options to manage or disable cookies:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

• Block all cookies
• Block third-party cookies only
• Delete cookies after each session
• Set up alerts for when cookies are being sent

Browser-Specific Instructions:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Cookies and website data
• Edge: Settings → Privacy, search, and services → Cookies and site permissions

6.2 Opt-Out Tools

• Google Analytics: Install the Google Analytics Opt-out Browser Add-on
• Network Advertising Initiative: Visit NAI Opt-Out
• Digital Advertising Alliance: Visit DAA Opt-Out

6.3 Mobile Device Settings

• iOS: Settings → Safari → Block Cookies
• Android: Settings → Site settings → Cookies

6.4 Do Not Track

Some browsers have a "Do Not Track" (DNT) feature that signals to websites that you don't want to be tracked. Currently, there is no universally accepted DNT standard, and we do not respond to DNT signals.

7. Cookie Consent

7.1 How We Obtain Consent

When you first visit our website, we display a cookie banner that:

• Informs you about our use of cookies
• Provides a link to this Cookie Policy
• Asks for your consent to use non-essential cookies
• Allows you to accept or decline optional cookies

7.2 Essential Cookies

We do not require your consent for essential cookies, as they are strictly necessary for the Service to function. These cookies are set automatically when you use our Service.

7.3 Non-Essential Cookies

For non-essential cookies (analytics, marketing, etc.), we will ask for your consent before setting these cookies. You can:

• Accept all cookies
• Decline all non-essential cookies
• Customize your cookie preferences

7.4 Withdrawing Consent

You can withdraw your consent at any time by:

• Adjusting your browser settings to block or delete cookies
• Using our cookie preference tool (if available)
• Contacting us at support@ikvala.com

7.5 GDPR Compliance

For users in the European Union, we comply with GDPR requirements for cookie consent. You have the right to:

• Be informed about cookies before they are set (except essential cookies)
• Give or refuse consent for non-essential cookies
• Withdraw consent at any time
• Access information about cookies we use

8. Updates to Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies we use
• Our business practices
• Legal or regulatory requirements
• Technology and industry standards

When we make material changes to this Cookie Policy, we will:

• Update the "Last Updated" date at the top of this page
• Notify you via email (for material changes)
• Display a notice on our website

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us: